Freemans Set to Join Mohun Bagan as New Sponsor, Replacing MP Birla
KOLKATA — Mohun Bagan are gearing up for the new Indian Super League season with massive activity behind the scenes, both in the transfer market and on the commercial front.
In a major sponsorship shake-up, renowned hand tools and measuring instruments giant Freemans is locked in to join the Mariners as a new sponsor, taking over the space previously held by MP Birla.
"By bringing their backing to the green and maroon brigade, Freemans is further cementing its presence in elite Indian club football."
Expanding Their Football Footprint
For sports fans following the commercial side of Indian football, Freemans (FMI Limited) is a very familiar name. The brand has been actively building its footprint in the ISL, most notably landing a high-profile multi-year partnership with Kerala Blasters FC. Their recognition of the massive reach and engagement that comes with partnering one of the country's most historic institutions drives this latest strategic move.
The Current Sponsor Setup
With pre-season planning moving fast, Mohun Bagan's commercial matrix and kit space allocations are taking definitive shape:
- 👟 Skechers: Kit Partner
- 🛡️ SRMB TMT: Chest Sponsor
- 🔧 FREEMANS: Chest Sponsor (stepping in to replace MP Birla)
- ⚡ CESC: Sleeve Sponsor (shifting over from previous placement)
- 🩳 Alliance: Shorts Partner
- ⚽ Kingfisher: Shorts Partner
The Principal Sponsor Search
There is plenty of movement happening around the primary slots as well. Following the departure of 1xBat and CESC moving down to take up the sleeve sponsorship, club insiders reveal that management is in active talks to lock in a new principal sponsor.
Key Takeaway: As the management looks to secure robust financial backing ahead of another silverware charge, the arrival of Freemans marks a strong start to the club's commercial drive for the new campaign.
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