Mohun Bagan bags in Kingfisher. Limca, Arun Icecream to continue. 

Indian Super League has faced massive financial loss this season, as the league is going to kick off without a commercial partner, and with an uncertain future.

Many clubs are facing the threat of shutting down next season, but the brand Mohun Bagan has not taken a hit. Mohun Bagan is one of the few clubs that have not introduced the Pay Cut for the players.

They are in talks with multiple players for contract renewal, and player scouting is going on full flow to continue the domestic dominance. 

The club has 1xBet news as the principal sponsor last season, but the Indian government's directive against betting websites meant 1xBet, and Bagan had to part way.

Though CESC is expected to be the new title sponsor of Mohun Bagan for this short-term league, we can exclusively confirm the well known Alcohol Brand Kingfisher has joined Bagan as a new sponsor. 

The club has also ensured that previous sponsors stay. MP Birla Cement has been a mainstay at the Bagan jersey since the I-League days, and they are set to continue to be one of the Primary sponsors of Bagan. RPSG group's CESC is also staying along with SRMB TMT Bar, Alliance Broadband.

Bagan secured Limca, Arun Icecream and Skechers (as kit partners), and they will continue at Bagan too.

Mohun Bagan had a long history with UB group's McDowell, as they were the title sponsors for the club for a long duration, but in the 2015-16 season, Bagan parted ways with them. That time, Kingfisher were the principal sponsors of arch-rivals East Bengal.

Kingfisher are now owned by the Heineken group, who are associated with Formula 1, UEFA Champions League, UEFA Women's Champions League and Uefa Womens' Euro; though not directly, but Mohun Bagan now joins the famous list of Sponsorship offered by the Dutch company.

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