The Evolution of Mohun Bagan's Logo; A thread by Mohun Bagan Archives

This thread is presented by Mohun Bagan Archives / Krishnendu Banerjee

Mohun Bagan SG have officially unveiled the new logo ahead of the coming football season.

Here is a Thread!

In 1890, when the club was renamed as Mohun Bagan Athletic Club, an emblem came into existence. The theme of the the emblem was Royal Bengal Tiger resting under palm tree. This was the logo of the club during the famous win in 1911 IFA Shield.

In the year 1918, Rajasthan Club was established in Maidan. At that time any club could use any logo of their choice, as there was no registration process in that time. Rajasthan Club copied the logo of Mohun Bagan.

By that time, Mohun Bagan became a very famous club after the famous victory in 1911. But, due to similarity in logo, ordinary spectators often confused Rajasthan Club as Mohun Bagan.

Mohun Bagan officials requested Rajasthan Club to change the logo several times, but, there was hardly any response from Rajasthan Club. As a result, in the early 1920's, Mohun Bagan officials decided to change the logo to 'Sailing Country Boat' in order to maintain distinction.

Thus, the sailing boat came into existence and became the main theme of the crest.

The club used a simplified version of the logo from that period. In the early 1970s a modernised version of logo came into existence and club used that in all official purposes. Though the previous version was still present in the uniform as a stitched format.

After gaining professional status in the new era of Indian football, the crest of football division of the club changed from time to time due to change of stakeholders, all the while keeping the green and maroon sailboat a constant.

In 1998, Vijay Mallya owned United Breweries Group, entered into a partnership with Mohun Bagan by buying a 50% stake in the club's football division and formed a joint-venture entity named United Mohun Bagan Private Limited on 05 March 1998.

For the first time the club was transformed into a corporate establishment from a society status. A new logo entitled United Mohun Bagan Football Team Pvt. Ltd. was launched for the football team.

In coming years, the name of the club's football division was changed to McDowell's Mohun Bagan FC. From 2007-08 season, a new logo was launched for the football team consisting the name McDowell's Mohun Bagan.

After a breakaway from United Breweries in 2015, Mohun Bagan was once again re-established as a society. From 2015-16 season, the club started to use a very modernised logo consisting of the name Mohun Bagan Athletic Club and the Foundation year 1889. The club still using this.

On 31 July 2017 Mohun Bagan Football Club (India) Pvt. Ltd. was created as a legal entity, exclusively for all football activities of the Mohun Bagan Athletic Club. A new logo was launched for that purpose

On 16 January 2020, Kolkata Games and Sports Pvt. Ltd., led by Sanjiv Goenka, entered into an ownership deal with Mohun Bagan Athletic Club (India) Pvt. Ltd. for its football team and formed ATK Mohun Bagan Football Club Pvt. Ltd.

That rebranded the football division of Mohun Bagan as ATK Mohun Bagan. The team became official from 1st June, 2020. As a result on 15 July, 2020, a logo was launched for the football team. Initially, the fans were happy about the change.

But as the season started, many unexpected incident happened. First of all ISL highlighted the team as three time champions and they given importance to all ATK related things. No only that the team played wearing the black jersey of ATK without any notice.

That incident disappeared the fans very hard and they started protesting against the management. Many loyal fan clubs even boycotted the matches and also protested through banners.

On 18th March, 2023, the football team crowned the Playoffs champions of the ISL. On that day, Sanjiv Goenka announced the removal of the prefix ATK from the next season. As a result, from 1st June, 2023 the football section renamed as MOHUN BAGAN SUPER GIANT.

The much awaited logo launched on 3rd July, 2023 mentioning the establishment year #1889.


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